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Augmented X – the new era of human experiences by emerging technologies

Apple’s new iPhone has an integrated ARkit, IBM pushes its Watson AI into the market, Oculus is announcing the wireless VR headset GO and Alexa is already part of the family.

These emerging technologies may seem niche now, but they have the potential to enable a deep personal, symbiotic relationship with technological means. But so far technologies like Augmented Reality, Virtual Reality, Autonomous Driving and Artificial Intelligence based systems are in a kind of ‘iPhone 1.0 maturity’. Today it’s still hard to distinguish facts from fiction, but it is about time to trigger a discussion on how these technologies might boost or threaten your business model.
How might emerging technologies change the relationship with your customers? Your value proposition and offering? Or your sales and marketing approach?

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